Samantha Henson is an award-winning clinical pet nutritionist and founder of Next Generation Pet Wellness, has dedicated over 15 years to improving pet health worldwide. With expertise in biologically appropriate nutrition and supplementation, she has helped over 750,000 pets thrive. Samantha formulates our recipes using human-grade ingredients, ensuring every meal is balanced, nutritious, and AAFCO-compliant.
Samantha’s approach combines empathy, expertise, and innovation. She believes in meeting pet parents where they are—whether you’re starting a puppy on a healthy diet, caring for a senior pet, or managing complex conditions like kidney disease or cancer. With her guidance, pets and their families can live happier, healthier lives.